Global Branding Name - Zhongnanhai

In the early 90', the company's low tar Zhongnanhai entered into the international tobacco market with its unique properties. With endless effort and improvement of products, currently, the company has exported its cigarette products to Japan, the US, Singapore, South Korea, and Hong Kong. Zhongnanhai cigarettes have been increasingly popular and kept growing sales. "The low tar Zhongnanhai, featured with its design innovation and perfect taste, shows to the world that China tobacco industry has reached the advanced level in the international tobacco industry". Commented by international tobacco industry opinion leaders. Entering into the 21st century, based on the Asian market, Beijing Cigarette Factory will develop the potential market, expand the bigger international market, and make Zhongnanhai to be a global brand name in the world.

With the development of the society, the unique and fashionable low tar Zhongnanhai product line has rapidly developed due to its special characteristics. It's a miracle in the industry to double the sales every year in consecutive five years. 

As a new generation of enterprise, Beijing Cigarette Factory has set aggressive objectives and made technological innovation, transferred its strategy from product focused central planning to market demand focused marketing strategy. Upon the market demand, the company has developed and launched a series of new products categorized by the level of tar and types.

"Zhongnanhai - Sci-tech innovates new life" primarily reflects the company's modern marketing and sales believe that customer first, continuous innovation, always trying new technology, creating modern life for consumers. 

"Sci-tech innovates new life" collectively reflects the company's operation and management believe that "guided by science and technology, contributed by non-risky and healthy products". It also reflects the company's respect of science, pursuing of generating the new innovative, high quality, and blend cigarette products with low tar, low risky, and the capital characteristics. Furthermore, it reflects the ideal of pursuing by the human being for modern, civilized and healthy life.

The marketing and sales philosophy of "Sci-tech innovates life" is best reflected in the Zhongnanhai product series. Beijing Cigarette Factory has made every progress with the time goes on, focused on the demands of the society, concentrated on addressing the smoking-and-health issue, strived for delivering the best quality cigarettes to consumers.

The best selling products in Beijing Cigarette Factory are divided into two big categories: low level of tar Zhongnanhai (blend) and RED Zhongnanhai (superior type of flue-cured tobacco).