Growth Strategy - Perfect Marketing and Sales System

Marketing and Sales System

Product Development Center Market Expansion Center Customer Service Center Sales Network Center

Product Development Center: equipped with the advanced instruments and equipment and technology, the center can do comprehensive analysis of raw materials, conduct new development projects for strategic growth, continuously launch new Zhongnanhai products with the introduction of new technology such as low tar, low free radical). All these have efficiently increased the company's competitive edge and also provided channels to resolve the dilemma of smoking and health, so that the life circle of Zhongnanhai products has been extended.

Market Expansion Center: by using the company's best marketing and sales staffs, this center is fully engaged in marketing expansion, makes every effort to do the branding campaign of Zhongnanhai and increases the competitive edge and advantage in the struggling market.

Customer Service Center: shorten the gap between company and customers, promote the service level in the tobacco industry in China, increase valued added to the company products, set up the service objective of customer first, provide the best service to the customers.

Sales Network Center: the company has set up a complete sales network throughout Beijing. With Zhongnanhai has been awarded the National Branding Cigarette, the company's sales network has covered 117 cities and regions all over the country. In 2002, the company will continue expand its national sales and distribution network.